Essentials of Marketing Research (with WebSurveyor Certificate a
USD 13.64 USD
Title: Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing) Item Condition: New. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition.
Specifications
| ISBN | 9780324182576 |
| Publication Year | 2002 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Subject Area | Business & Economics |
| Author | William G. Zikmund |
| Publisher | Cengage South-Western |
| Item Weight | 29.7 Oz |
| Number Of Pages | 480 Pages |
A nice touch in this textbook is the review questions at the end of each unit.
