Marketing Management (12th Edition) By Philip Kotler, Kevin Lane
USD 31.62 USD
Author: Philip Kotler, Kevin Lane Keller ISBN 10: 0131457578. Edition: 12 List Price: -.
Specifications
| ISBN | 9780131457577 |
| Subject Area | Business & Economics |
| Publication Name | Marketing Management |
| Publisher | Prentice Hall PTR |
| Item Length | 11.1 in |
| Subject | Marketing / General |
| Publication Year | 2005 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.3 in |
| Features | Revised |
| Item Weight | 68 Oz |
| Item Width | 8.9 in |
| Number Of Pages | 816 Pages |
What stands out about this textbook is the use of analogies to explain concepts.
