ADVERTISING AND PROMOTION, 12TH EDITION -BELCH, FREE ship-IMPORT CHARGES PAID
USD 31.57 USD
This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising.
Specifications
| Subject Area | Business & Economics |
| Publisher | McGraw-Hill |
| Item Length | 27.5 cm |
| Subject | Advertising & Promotion |
| Publication Year | 2021 |
| Type | Textbook |
| Format | Paperback |
| Language | English |
| Item Height | 3.2 cm |
| Country Of Origin | India |
| Item Weight | 1.390 kg |
| Item Width | 21.6 cm |
| Number Of Pages | 776 pages |
| ISBN | 9789354600807 |
You will find that this textbook includes a wide range of perspectives on the topic.
