Advertising and Promotion: An Integrated Marketing Communications Perspective
USD 55.00 USD
The product is a textbook titled "Advertising and Promotion: An Integrated Marketing Communications Perspective" by authors George E. Belch and Michael A. Belch. Published by McGraw-Hill Education, this brand new revised edition is focused on the subject areas of advertising, promotion, and marketing. With a length of 11.2 inches and a height of 1.2 inches, this English-language textbook is designed for adult education and business students looking to deepen their understanding of integrated marketing communications strategies.
Specifications
| Subject Area | Business & Economics |
| Item Length | 11.2 in |
| Publisher | Mcgraw-Hill Education |
| Type | Textbook |
| Format | Paperback |
| Language | English |
| Item Height | 1.2 in |
| Features | Revised |
| Level | Business |
| Country/Region Of Manufacture | United States |
This textbook is the one I kept after the course ended for reference.
