Basic Methods of Marketing Research Lorie Roberts 1951 McGraw-Hill Hardcover
USD 21.26 USD
This is a vintage hardcover edition of 'Basic Methods of Marketing Research' by Lorie and Roberts, published in 1951 by McGraw-Hill Book Company. The book features a dark green hardcover with a black and gold spine label. The interior pages show typical age-toning. There is an inscription 'HOWARD P DOTEMPLE' on the front endpaper, along with a library stamp. Despite its age, the binding is solid and the text is clean, making it a great addition for collectors or students of marketing history. Please see photos for exact condition.
Specifications
| Language | English |
| Educational Level | College, University |
| Format | Hardcover |
| Personalized | Yes |
| Publication Year | 1951 |
| Type | Textbook |
| Unit Type | Book |
What stands out about this textbook is the author’s clear and direct explanations.