Basic Methods of Marketing Research Lorie Roberts 1951 McGraw-Hill Hardcover

Basic Methods of Marketing Research Lorie Roberts 1951 McGraw-Hill Hardcover

USD 21.26 USD
SKU: GqsqO2QW
Condition: Good

This is a vintage hardcover edition of 'Basic Methods of Marketing Research' by Lorie and Roberts, published in 1951 by McGraw-Hill Book Company. The book features a dark green hardcover with a black and gold spine label. The interior pages show typical age-toning. There is an inscription 'HOWARD P DOTEMPLE' on the front endpaper, along with a library stamp. Despite its age, the binding is solid and the text is clean, making it a great addition for collectors or students of marketing history. Please see photos for exact condition.

Specifications

Language English
Educational Level College, University
Format Hardcover
Personalized Yes
Publication Year 1951
Type Textbook
Unit Type Book

What stands out about this textbook is the author’s clear and direct explanations.

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