Effective Marketing Paperback William G. Zikmund
USD 11.44 USD
Book
Specifications
| ISBN | 9780538878487 |
| Subject Area | Business & Economics |
| Publication Name | Effective Marketing |
| Publisher | Cengage South-Western |
| Item Length | 10.9 in |
| Publication Year | 1997 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.9 in |
| Author | William G. Zikmund |
| Item Weight | 42.5 Oz |
| Item Width | 8.5 in |
| Number Of Pages | 485 Pages |
A nice touch in this textbook is the glossary at the back of each chapter.
