"Exploring Marketing Research" by William G. Zikmund is an 8th edition textbook published by Cengage South-Western in 2002. This comprehensive text covers the subject areas of Business & Economics, specifically focusing on Marketing Research. With 768 pages, this hardcover book delves into the intricacies of marketing research and is designed for students and professionals looking to deepen their understanding of marketing strategies. Written in English, this textbook is a valuable resource for those interested in the field of marketing and research.