Specifications

Release Year 2010
Book Title Marketing Management
ISBN 9780136074892
Subject Area Business & Economics
Publication Name Marketing Management
Publisher Pearson Education
Item Length 11.2 in
Subject Marketing / General
Publication Year 2010
Type Textbook
Format Hardcover
Language English
Item Height 1 in
Author Russ Winer, Ravi Dhar
Item Weight 46.9 Oz
Item Width 8.8 in
Number Of Pages 528 Pages

This textbook covers a lot of ground without feeling overwhelming.

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