Specifications

All Returns Accepted ReturnsNotAccepted
Binding SOFTCOVER
Publication Name Cengage
Item Length 10.9in
Publisher Cengage Learning
Subject Marketing
Edition 8TH EDITION
Publication Year 2021
Type Textbook
International ISBN 9789355738486
Contents SAME as in US edition
Format Paperback
Language English
ISBN 9780357516300
Product Type INTERNATIONAL EDITION
Item Height 0.8in
Author Bryan w. Hochstein
Features Revised
Item Width 8.6in
Item Weight 43.3 Oz
Number Of Pages 576 Pages

A nice touch in this textbook is the review questions at the end of each unit.

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