Product Management
USD 14.04 USD
Product Management by Donald R. Lehmann; Russell S Winer; Donald Lehmann; Russell Winer Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less
Specifications
| Binding | Hardcover |
| Book Title | Product Management |
| Weight | 2 lbs |
| Product Group | Book |
| IsTextBook | Yes |
| ISBN | 9780070275492 |
| Subject Area | Business & Economics |
| Publication Name | Product Management |
| Item Length | 9.2 in |
| Subject | Marketing / General |
| Publication Year | 2001 |
| Series | Marketing Ser. |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1 in |
| Item Weight | 32.9 Oz |
| Item Width | 7.2 in |
| Number Of Pages | 530 Pages |
What stands out about this textbook is the use of analogies to explain concepts.