Strategic Marketing Management: Planning, implementation and control
USD 16.88 USD
A solid, nice copy to enjoy.
Specifications
| Release Year | 2004 |
| ISBN | 9780750659383 |
| Subject Area | Business & Economics |
| Publisher | Taylor & Francis Group |
| Item Length | 10.9 in |
| Publication Year | 2004 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 1.9 in |
| Author | Richard M. S. Wilson |
| Item Weight | 83.1 Oz |
| Item Width | 8.3 in |
| Number Of Pages | 882 Pages |
What stands out about this textbook is the way each concept is introduced with a question.