"The Media Handbook: A Complete Guide to Advertising Media Selection and Strategy" by Helen Katz is an 8th edition textbook published by Routledge. This comprehensive guide covers a variety of subjects such as business, economics, language arts, and communication studies. With 228 pages and a trade paperback format, it is a valuable resource for those interested in advertising, promotion, and media communication. The book offers insights on media selection and strategy, making it essential for those studying or working in the field of media and advertising. It is Brand New and Factory Sealed, Shipped the next business day from here in the U.S. Enjoy! *** Check out the other good deals in my store. ***